Criteria

Level 1

Level 2

Level 3

Level 4

(C)
Clear expression of ideas

Communicates information as isolated pieces in a random fashion

Communicates important information but not a clear theme or overall structure

Clearly communicates main idea, theme or point of view

Clearly and effectively communicates main idea, theme or viewpoint to audience.

(T/I)
Presentation of a point of view

No point of view apparent

Point of view apparent but unclear at times

Clear point of view

Provides support of point of view using rich or persuasive detail.

(T/I)
Evidence of Research

Little evidence of research in product

Text and/or symbols show some evidence of research

Text and symbols show clear evidence of research

Text and symbols show evidence of considerable research

(T/I, C & K/U)
Effective use of color, symbols and graphics

Color and/or symbols and graphics unclear and poorly done.

Colors and/or symbols and graphics not clearly supportive of the theme

Colors and/or symbols and graphics support theme of poster

The message or purpose is obvious to the audience through the use of color and symbols

(C & A)
Effective use of text and/or captions

Text poorly displayed and purpose unclear

Text is clearly displayed but does not support theme or message

Text supports the purpose of the poster

Text or caption delivers the message with impact

(A & C)
Overall impact and creativity

Effort in presentation is not shown. Visuals and text do not match each other in quality. No hint of innovation and little appeal to the eye

Visuals and text are clear through their connection may not be obvious to the audience. Design may show a hint of the unusual or innovative

Effort and thoughtful preparation clearly shown with elements of innovation in the caption or in the visual components

The combination of visuals and text make for an eye-catching design with powerful impact.